Goa’s first stationery café.Goa’s fırststationery café.

An engineer by training and an entrepreneur by choice, Armaan Haroon Shaikh built Pen & Paper from the ground up. He began by supplying stationery to schools and students, and steadily grew the business into a wholesale operation relied upon by corporate and institutional clients across Goa.

With Stationery Coffee, he brought two everyday rituals together: a specialty coffee counter set within a premium stationery store, designed so that choosing a notebook and sitting down with a cappuccino belong to the same unhurried hour.

For Armaan, the experience is the product. Ambience, aesthetics and consistent quality receive the same care as the menu, creating a space that feels warm rather than commercial, where guests are welcome to linger.

The pairing has proved a natural one. Guests arrive for a pen and stay for the table; they come for coffee and leave with a notebook. The café offers a quiet place to think, write and work, with everything they need close at hand.

Alongside the café, Pen & Paper carries premium writing instruments from brands including Montblanc, Sheaffer and Cross, and handles corporate gifting and institutional orders through its wholesale division.

The brand has grown through Instagram and word of mouth rather than conventional advertising, trusting an honest presentation of the space, the coffee and the products to speak for themselves.

Looking ahead, Armaan intends to bring the concept to more cities across India, guided by a simple belief: a business should solve an everyday need and offer an experience people genuinely look forward to returning to.